Last updated: 21 November 2025
This Cookie Policy explains how BrightSmileMentor uses cookies and similar technologies on the website https://brightsmilementor.com.
This Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal data.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work, to improve user experience, and to provide information to website owners.
Cookies may be set by the website you are visiting (“first-party cookies”) or by third-party services that appear on the website (“third-party cookies”). Cookies can be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device for a defined period or until you delete them).
2. How We Use Cookies
We use cookies and similar technologies on the Website for the following main purposes:
- To ensure the Website functions properly and securely;
- To remember certain user choices (such as your cookie preferences, where applicable);
- To analyze how visitors use the Website so that we can improve our content and structure;
- In the future, to support advertising and affiliate links, where applicable, in a compliant manner.
3. Types of Cookies We Use
3.1. Strictly Necessary Cookies
These cookies are essential for the operation of the Website and cannot be switched off in our systems. They are usually set in response to actions made by you which amount to a request for services, such as:
- Setting your privacy or cookie preferences;
- Securing the Website and protecting it from abuse or malicious activity;
- Enabling core functionality of the cookie consent tool.
You can set your browser to block these cookies, but some parts of the Website may not function properly as a result.
3.2. Performance and Analytics Cookies
We use analytics tools to help us understand how visitors use the Website, so we can improve our content and user experience over time.
In particular, we use Google Analytics 4 (GA4) to collect information such as:
- Pages visited and navigation paths;
- Time spent on pages and on the site overall;
- Browser and device type;
- Approximate geographic location (based on IP address);
- Other technical and usage data.
The data collected by analytics cookies is generally aggregated and does not directly identify you. Google may process this data on servers located in various countries. Where required by applicable law, analytics cookies are only used with your consent, which you can give or withdraw via the cookie banner or settings (where available).
3.3. Functionality Cookies
Functionality cookies allow the Website to remember certain choices you make (such as language preferences or other optional settings) and provide enhanced, more personal features. At present, our use of functionality cookies is limited, but we may introduce additional features in the future that rely on such cookies.
3.4. Advertising and Affiliate Cookies (Future Use)
The Website is being developed with the intention to include affiliate links and possibly advertising networks (such as Google AdSense or other partners) in the future. When such features are activated:
- Advertising or affiliate partners may set cookies and similar technologies on your device to track the performance of their ads or links;
- These cookies may be used to measure impressions, clicks, conversions, and, where applicable, to deliver more relevant ads based on your interests.
When advertising and affiliate cookies are implemented, they will be subject to this Cookie Policy and to the privacy and cookie policies of the respective third-party providers. Where required by law, such cookies will only be used with your consent, which you can manage through the cookie banner or settings.
4. Third-Party Cookies
Some cookies on the Website may be set by third parties, including:
- Analytics providers (such as Google Analytics);
- Future advertising networks or affiliate partners, if and when implemented;
- Service providers that help us operate and secure the Website.
Third-party cookies are subject to the privacy and cookie policies of each respective third party. We do not control these cookies directly, but we may use tools and settings (such as the consent banner) to help you manage your preferences concerning them.
5. Legal Basis for Using Cookies
For visitors from the EU/EEA, UK, and similar jurisdictions, we rely on the following legal bases for using cookies:
- Strictly necessary cookies: Our legitimate interest in operating a secure and functional Website.
- Non-essential cookies (such as analytics, and future advertising/affiliate cookies): Your consent, where required by law.
You can withdraw your consent to non-essential cookies at any time through the cookie settings (where provided) or by adjusting your browser settings.
6. Managing Cookies
6.1. Through the Cookie Banner or Settings
When you first visit the Website, you may see a cookie banner that informs you about the use of cookies and provides options to accept or manage your preferences for certain categories of cookies. Where the cookie management interface is available, you can:
- Accept all non-essential cookies;
- Reject non-essential cookies, where applicable;
- Adjust your preferences for individual categories (e.g. analytics, advertising) if such granularity is offered.
You may change your preferences at any time by revisiting the cookie banner or settings, if supported by the Website.
6.2. Through Your Browser Settings
Most web browsers allow you to manage cookies through their settings. Typically, you can:
- View which cookies are stored and delete them;
- Block all cookies or only third-party cookies;
- Set preferences for certain websites;
- Receive notifications before a cookie is stored.
Please refer to your browser’s help section for more information on how to manage cookie settings. If you delete or block cookies, some features of the Website may not function correctly.
6.3. Google Tools and Opt-Out Options
Where Google Analytics is used, Google may provide additional options for controlling how your data is used, including browser add-ons or account-level settings. For more information, please refer to Google’s own documentation and privacy resources.
7. Cookies Duration
Cookies may be stored on your device for varying lengths of time:
- Session cookies are deleted when you close your browser.
- Persistent cookies remain on your device for a period specified in the cookie (for example, several days, months, or years) or until you delete them.
We strive to use cookies with durations that are proportionate to their purpose and in line with applicable legal requirements.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, in the technologies we rely on, or in applicable laws and regulations.
When we make changes, we will update the “Last updated” date at the top of this page. The updated Cookie Policy will become effective as soon as it is posted on the Website.
We encourage you to review this page periodically to stay informed about our use of cookies and similar technologies.
9. Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:
Email: contact@brightsmilementor.com
For more information about how we handle your personal data, please also see our Privacy Policy.